Friday, March 2, 2012

Robert Fawcett • IMPERIAL

or: Liquid Lunch (The Executive's Special)

Hiram Walker's IMPERIAL whiskey… Robert Fawcett's illustrations for the 1948 ad campaign depicted groups of men at various clubs, enjoying camaraderie and fine whiskey. 

 His illustration's for the 1949 campaign are unique, in that the product is not shown, but rather is implied to be contained in a brown bag…

held by a congenial "suit", who is more than pleased to discuss his taste in whiskey.

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